BRNR: THE CREATIVE HOUSE

Our Story

be real; not right (BRNR) is an independent creative house founded by Arizona-based artist and songwriter Rio Wiley Stinger and producer and musician Justin Nuckols. Our roots are in music. Years spent writing, recording, touring, playing festivals, and working within Arizona's independent music scene. From DIY venues and self-released records to national tours, record labels, and industry deals, we've experienced the music business from both sides. That experience shaped BRNR. We've worked with artists, built projects from the ground up, and learned firsthand what it means to navigate the creative and business sides of the industry. Along the way, our work naturally expanded beyond music into art, fashion, design, and live experiences. BRNR brings those disciplines together under one roof. We write and produce music, develop artists, direct creative projects, build visual identities, and create clothing and experiences that reflect our taste and perspective. We approach each with the same attention to detail, regardless of the medium. The name "be real; not right" reflects how we work. We value individuality over conformity, collaboration over ego, and the freedom to challenge ideas without needing to be right. We're not interested in defining what an artist should be or what creativity should look like. We're interested in working with people who have something to say and helping bring those ideas into the world. Independent in thought. Intentional in execution. Welcome to your creative house.
Open For Collaboration

let's build your next project.

Tell us what you’re trying to make. We’ll let you know how we can help.

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Lance Pettis
“Working with BRNR has been an absolute blessing. It’s given me the opportunity to venture out and do things musically that I never thought I would. Their support and help throughout the creative process has been amazing as well."
100+
releases supported across music, video, and performance—built end-to-end, from concept to drop.
100%
independent, founder-led projects. No formulas, no compromise. Every project driven by authenticity and creative intent.
creative system
artist ecosystem
be real; not right
creative house
music group
creative system
artist ecosystem
be real; not right
creative house
music group